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Case Study

easy-forex

easy-forex is a global leading business that enables individuals to trade in the global currency markets and is now a reliable partner for traders in more than 140 countries around the world.

It has invested heavily in technology and created multiple platforms, and a variety of tools, for customers to use to chase the best return on their investments. easy-forex also provides research to help inform investment decisions and now processes 45 million trades a year online.

The Challenge

easy-forex needed a language solution provider that understood the complex language of the financial markets as it looked to deliver its services in a range of new languages online.

Not only would the language provider have to be able to handle the jargon as it translated key pages of information, but it would also have to translate the hidden coding behind the pages into the local format.

With new languages forming part of a new website launch and a major push on the brand, easy-forex needed a provider it could trust and it turned to thebigword to deliver on the website’s key goals of being convenient, easy to use and making trading in any market fun.

The Solution

The easy-forex project required a partner that could cope with a large and complex volume of work while also being timely, flexible, highly- professional and provide an “outstanding quality of service”.

easy-forex needed professional linguists with experience in financial services and also needed a professional system to help them meet their ambitious deadlines for the brand launch.

thebigword was able to provide the language experts and also streamline the entire process through thebigword Translation Management System (TMS), which provides a 24-hour, one-stop shop for all of easyforex’s needs.

Under the system, easy-forex is able to input key pages into the system and then have them translated by professional linguists while the automated systems manage the documents and translate the relevant coding for the local markets.

The translation management tools and procedures make the immense task of translating a variety of file formats a breeze, and vastly increase both efficiency and effectiveness.

The speed and delivery from thebigword is also very quick, but the main thing is that the final translations in all languages get fantastic feedback from our internal teams who speak these languages.

Dominic Poynter – Director of Marketing Operations, easy-forex

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