Multimedia content is an essential aspect of your business’ digital collateral, and can take your ventures further than you think. From an engaging web page to a short 30 second animation, multimedia is paramount to any marketing plan. Using interactive content and localised media, you can increase your SEO, attain greater engagement and reduce bounce results, ultimately leading to a greater opportunity of retention and conversion.
In the height of digital connectivity, multimedia content is one of the key content areas to support your global reach, brand awareness and interaction. No longer is block text sufficient to engage your customers – in a fast-paced, technology-focused society, today’s internet users prefer to engage with videos, images and everything interactive. There is a high expectation of a personalised, relevant and targeted user journey.
- Multimedia content helps to overcome language barriers.
With more businesses aiming for global expansion, there is a rising need for overcoming communication and language barriers. Website localisation is the perfect solution to ensuring your website is accessible around the globe, going further than your native language.
Multimedia content goes deeper than standard word for word translation localisation. Videos and visual media can symbolise or enact more than what words can often describe, which in the case of going global, can support in breaking down the language barrier. Additionally, through localisation services, all aspects of your online presence, from your website layout to your video voiceovers, can be tweaked to suit the language and cultural nuances of your target audience.
- Multimedia content is more engaging than text.
Research has found that 40% of people will respond better to visual information than plain text. In a fast-paced society where people are constantly on the go, consumers want quick and easy solutions. They no longer want to trawl through pages of information to find the part they are looking for. By adding multimedia content such as videos and images, your message and information is clearer and more engaging, and makes it easier for the consumer to access.
Additionally, an aesthetically pleasing website means consumers are more likely to stay on your page. It has been found that by utilising videos, you have a better hit rate than when just using block text. Multimedia content entices your customer to explore and engage deeper with your content, rather than bouncing due to dry block text.
- You can increase your SEO through engaging content.
As visual content is more engaging and appealing to consumers, this means that your content is more likely to be shared. In a world where social media is a central element of digital connectivity, having your content circulated is valuable to increasing your brand awareness.
Providing interactive multimedia for your audience creates a new and valuable experience that can then be passed on and circulated through social media, making your brand more known.
You can increase your interaction rates on social media posts by attaching a link, photo, or any external media. Videos and interactive media are more likely to appear on the first page of search engine results than text-only content, and this can help drive more traffic to your website.
- Make your brand stand out.
Interestingly, research has found that typically people only remember 10% of information that they have heard after 3 days. However, if such information is accompanied by an image, retention increases to 65%! If your company is remembered above others, this means your website and content is likely to be visited again.
By posting videos, animations, interesting photos and graphics, you are increasing your chance of being remembered in the future when your target audience are searching for the services and products you provide. Global marketing solutions can assist you with increasing your brand awareness, making your website stand out against competitors, and therefore maximising your SEO.
- Create a personalised user journey.
With the forever-growing capabilities of technology, there has never been a more perfect time to incorporate multimedia content to personalise the user experience journey through targeted multimedia campaigns.
Multimedia content allows you to identify and serve real-time relevant content via digital adverts, diversified user interfaces and personalised content based on sign in information. Not only does this grab the attention of your user through a more tailored experience, it is proven to more likely lead to conversion and return visits.
At thebigword we work alongside some of the world’s biggest brands to produce localised multimedia content for global audiences. We understand specific markets and the importance of communication across the globe. Find out more about how our global marketing and localisation services for multimedia content can help you and your business by getting in touch.