Global marketing is a vital aspect of any business looking to expand their services, enter new international markets, and become a globally well-known brand.

The rising trend of digital marketing is a huge step forward for globalisation – it transcends borders, it’s easy and quick to access, as well as implement. Digital sales are on the rise, with the likes of AdWords and PPC becoming popular methods of engagement. As brands explore using social media more effectively to funnel conversion– all contributing to a strategic global growth strategy.

Research has found that enterprise and mid-sized companies are beginning to rely more on technical SEO and content development to increase and maintain search presence, than other traditional global marketing channels.[1]

Content marketing is becoming increasingly popular as it not only creates brand awareness, but stimulates interest around a variety of topics through mediums such as blogs, press releases and social media posts. This type of marketing can add value to your clients’ brands, train and educate their customers on your clients’ products or services, and maintain a positive ‘digital’ image.

However, marketing campaigns cannot be simply copied and pasted to suit different markets. Localising for different markets goes beyond simple translation. Not all content is universal, and a ‘one size fits all’ approach to a marketing campaign can impact performance and engagement, and sometimes cause more damage than it does well.

Each marketing campaign should be carefully executed, ensuring that it takes into account cultural preferences, different contexts and layouts appropriate for the user. This is more than just text and marketers should be considering transcreation, graphics, colours, societal codes and values, to name a few.

Spreading your clients’ carefully crafted marketing messages will remain a challenge, if it cannot be understood in their customers’ native language. If your client’s business or organisation sells products or services, then it’s important to note that 75% of global consumers prefer to buy products in their native language.

As well as this, 60% rarely or never buy from English-only websites. [2] Delivering a fantastic, creative marketing campaign isn’t enough on its own, to go global, you need to communicate in local languages.

This is where the help of a professional translation, localisation and transcreation service comes in handy. We collaborate with brands and global marketing agencies to execute strategic international campaigns that drive results and ensure your clients’ message are consistent and impactful.

From email optimisation to multilingual content, thebigword can partner with you and work as an extension of your in-house team, ensuring your clients receive maximum exposure for their marketing campaigns. Visit our global marketing page or download our handy guide below to find out more.




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