Entering global markets through export or with a physical presence enables organisations to grow and diversify. Although the rewards are high, it can be challenging to communicate across language barriers. To successfully operate in overseas markets, there has to be a viable solution to overcome language and cultural difference.
A multilingual website is often the foundation for an organisation to promote itself overseas. As a mass communication channel and lead-generation tool, a global website provides good return on investment. With as many as 75% of people preferring to buy in their own language, there are clear advantages to ensuring buyer confidence is high in every market.
The global content challenge
Managing multilingual websites can be challenging, ensuring content is regularly maintained. Whenever content is updated on a main website but not across all language websites, international audiences are losing out. Translation services provide the ideal communication solution but when it comes to managing multiple websites traditional processes can become inefficient Deciding what to translate, creating separate files to send for translation and copying new language content back into a Content Management System (CMS) consumes time and resources.
Making a connection
There is a technology solution that is able to accelerate and centralise the process of content creation, translation and publishing. This comes in the form of a connector which enables one system to ‘speak’ to another. This enables a website Content Management System (CMS) to be utilised not just for content creation but also to manage content translation. When a connector is installed, human intervention can be removed from the submission process completely, leaving content creation as the only focus. Once translation(s) are complete, the connector returns content to the CMS ready for publishing on global websites.
A connector solution frees resources and enables existing technology to multi-task, which is a great return on a CMS investment. Once content is created, it can simply remain within the CMS with the knowledge that the connector will automatically begin the transfer process for translation.
Connectors are transforming the management of multilingual websites, alleviating manual tasks and removing the need for additional file creation and unsecured content transfers.