One of the most enjoyable aspects of working in thebigword Business Development Team is the opportunity to become industry experts, and last week was no exception.

The international Motor show was a great opportunity to meet with representatives from many of the big established car brands but my particular focus was the New Mobility World 2017 element which brought together technology firms and the automobile industry to discuss and plan the future of mobility.

At thebigword we are constantly fine-tuning our services and developing our state-of –the art technology to support the needs of our customers. It is essential therefore to learn about the trends in the industry such as the connected car, automated driving and e-mobility.

Representatives from top companies like Audi, Continental, Lucid Motors, Merck, Samsung and even the German Federal Minister for Economic Affairs and Energy presented innovative developments and new ways of creating or contributing to mobility.

Innovation is driving the growth of new companies entering the automotive and mobility sector. Many of those companies registered a strong interest in working with thebigword for their internationalisation and to benefit from our industry leading language services, whether that is in a written, spoken on digital format.

At the IAA there was a consistent message: Successful innovation requires SPEED to MARKET. Those who bring an innovation onto the market first are more likely to be successful but communication is a vital.

I had some fantastic conversations with potential clients and I am looking forward to exploring these opportunities and developing bespoke solutions to their language requirements.

Nancy Hähnel