Would you buy a product that didn’t provide information in your own language? Probably not.

In a study published by the Harvard Business Review, it was found that 72.4% of consumers would be more likely to buy a product with information in their own language and the majority of those surveyed said the ability to obtain information in their own language is more important than the price of the product.

More and more businesses around the world are seeing the benefits of localising product information in order to increase their selling rates in other markets. According to the Common Sense Advisory the market for outsourced language services and supporting technology grew 6.97% to US$43.08 billion from 2016 to 2017. The same source estimates Events & Conference Interpreting currently holds a market share of 3.2% of the whole language services industry – a growth of over 110% when comparing to the figure in 2015.

To make the most of business opportunities around the globe, businesses need a reliable way to communicate with people who speak other languages. According to the Common Sense Advisory, “all ages prefer information, forms, offers, and support in their mother tongue throughout their customer journey with your company”. However, companies need to win that business before that journey can begin. Those businesses that provide an end to end service in the language of their potential clients are more likely to stand out from the crowd and convince high level buyers to put their trust in them.

The benefits of event and conference interpreting services are vast. Whether you are launching a new product or hosting a high level business conference where you’ll pitch in front of a diverse and multicultural audience, it is important to remember the old sales quote “People buy from people”. Your product may tick all the boxes and your speech may be faultless, but would that be enough to stand out from the crowd in a super competitive market? That’s where communication comes in: speaking the language of your audience ensures that no important details are missed thus improving B2B relationship and engagement – helping you to secure the deal you’ve been after for so long.

The fact that more and companies are expanding their businesses globally and across different markets brings an extraordinary set of new opportunities for the British economy to prosper, which forecasts an increased demand for language services in the years to come. Conference interpreting providers must be prepared to positively embrace this change and respond effectively by simplifying access to the service and bring technology to the table.

Ultimately, conference interpreting is much more than a couple of expert linguists sitting behind the glass of a soundproof booth. It is a portal, a tool to assist you on the road to success – regardless of delivery method. Either through a more traditional on-site and face to face method or through a state of the art video conferencing platform, this service should perform as a top business advisor, helping your company to make the best connections worldwide.

For more information about thebigword’s conference interpreting solutions contact: enquiries@thebigword.com.