In a fast-paced business environment, project briefs are an essential element to ensure a smooth running process from start to finish. Particularly in the localisation industry, assignments can often be complex, and therefore require thorough instructions in order to deliver a high-quality project.

What is a project brief?

A project brief is the starting point of any new project, no matter how small or large. It is a simple yet extremely handy document that applies to many industries, particularly the localisation industry where projects can be lengthy and intricate.

A project brief simply outlines what the end goal of a project is, and includes aspects to consider such as the budget of the project, milestones and importantly, the work that needs to be done to achieve them along the way.

What should it include?

The main goal of any project brief is to provide a thorough understanding of what should be accomplished throughout the assignment. Examples of information to be included in a general project brief include:

Project Title
Client information
– Business type; their usual customer base
Client contact information
– This may not be your regular contact, but a specific person who is responsible for this project.
Project objective
– Purpose of the project and what you’re trying to achieve
Project details
– Target audience
– Specific project goals
– Deadlines
– Budget
– Stages required during the project
– Review stages to be included
– Details on reviewers (whether client or external)

At thebigword we ensure our projects are completed to the highest quality for all our clients. By using clear project briefs from the outset, you minimise room for error and set clear expectations between you and your supplier or you and your client.

Download our guide below to find out more about how to write a great brief and review a basic template.