When looking to globally expand your business, it is important to localise all aspects of your digital marketing, from your website to your mobile app. In a busy world where people are constantly on the go, not all activity such as purchasing and finding new products and services is done from a desktop device.
Research suggests that the majority of consumer activity is now from a mobile. In fact, it is argued that today’s consumers are spending over 85% of their time on their smartphones using native applications. Considering such a high statistic, it is vital that you consider your mobile applications as part of your localisation and global growth strategies.
4 things app developers should know about app localisation:
- The difference between translation and localisation
Before starting your app localisation journey, it is paramount to get to grips with the basic differences between translation and localisation. Converting your content through literal word for word translation isn’t sufficient enough to expand your global presence, as translations can often become confused and your original message can easily become lost in the process.
When your content is only translated rather than localised, you run the risk of overlooking cultural preferences and the nuances of other languages. If it isn’t clear what your products and services are demonstrating, your potential customer may move towards a different app that’s easier and clearer to use in their own language.
Localisation is important to app development as your products and services instantly become more accessible around the globe. Taking into account cultural diversity and appropriation shows a level of respect that is essential in any global presence. Investing into a professional app localisation service can assist you with your app localisation journey and make the process that little bit easier.
- The importance of app design, layout and spacing
Localisation isn’t just about the text on your app. Every element of your app needs to be considered to be effectively localised in the best way possible.
This is everything from text and graphics to colours and payment methods. Even aspects of your app that you may not have considered the importance of before, such as game characters, all suddenly become extremely relevant parts that must also be adapted. If not localised correctly, you run the risk of causing offense to different cultures or confusing potential buyers.
- App localisation can increase ROI and sales
Not only does app localisation show your commitment and understanding of cultural diversity, it can also greatly help your ROI and increase your sales. According to a recent study, companies who localised their apps specifically for iOS saw an impressive rate of 128% more downloads.
Evidently, app localisation can boost your presence in a competitive global market and allows you to reach out to a larger target audience.
- App store localisation is equally as important
It is also important to localise your presence on the different app stores. It is likely that an app store is the first place the majority of your new customers will see your app, therefore how you present your business and the use of the app will be a larger factor to whether the individual downloads the app or not.
Localising your app name, description, and screenshots of how your app works are all essential elements of the localisation process. It is highly recommended to make it immediately clear which languages your app will be localised to.
At thebigword we are committed to breaking down communication barriers and ensuring that products and services are globally accessible. We recognise that website and app localisation are key to expanding your global presence. We specialise in ensuring cultural sensitivity, providing a consistent message and producing cost-effective, quality localisation results.
Find out more about how our app localisation services can help you and your business.