The global hospitality industry is a fast paced, continuously evolving industry and it’s not about to slow down any time soon.

A highly competitive industry, the hospitality industry has excellent customer service at its heart, as well as personalized experiences, instant accessibility to products and services and the ability to purchase on the go. In fact, according to research, 76% say they view customer service as the true test of how much a company values them.[1] Evidently, putting customer needs and ensuring that global accessibility is at the centre of your business is one of the best ways to remain at the forefront of a highly competitive, fast-paced industry.

With technology becoming even more accessible and innovative, consumers can now book flights, hotels, trains and even entire holidays from the simple click of a button on a mobile application. In fact, it is argued that today’s consumers are spending over 85% of their time on their smartphones using native applications and 60% of all travel-related searches begin from a mobile device.[2]

With mobile applications and websites enabling tasks such as booking restaurants, hotels and flights to be a quick, effortless job, it is clear that your business has a limited amount of time to make a positive impact on your customer’s journey. First impressions are really important, that’s why investing into a professional translation and localisation service to ensure global accessibility in a variety of languages is essential and can help your hospitality business flourish.

Translation in the hospitality industry often requires fast turnaround times due to its fast-paced nature. Businesses such as airlines and hotel chains often have to quickly adapt and be flexible to customer demands – if changes are not implemented quickly enough, you run the risk of receiving poor feedback, or potential customers may look elsewhere.

Quickly adapting to your customer’s needs when there is a language barrier present could include language support on your website’s chat bot or pop up messages, through to localising frequently asked questions. Machine Translation is often a great solution for this – as it is an efficient, cost effective translation service which provides both high quality and quick gist translation.

Whether you are looking to localise your web chat, through to translating your e-commerce site, at thebigword we have over 40 years’ experience in the hospitality industry to guide you with your plans to communicate globally. We utilise world-class technology and a pool of linguists with expertise in hospitality, which is why we are trusted by some of the leading names in the industry. Visit our hospitality page to find out more.