Global marketing services

Overseas marketing can be a tightrope walk. The wrong tone of voice, a badly-pitched joke…

A successful campaign in one market could spell failure in another. Words matter. Local customs matter. Straightforward text translations won’t cut it. At the thebigword, we understand specific markets and the subtleties of regional languages and conventions. It’s what we do best: helping clients trade and communicate with customers across the globe. With over 30 years’ experience, we know what works…

Global marketing workflow

Brief & Cultural Consulting

Planning, Brand Discussion Glossaries & Style Guides

Content Transcreation

Imagery Review, Research & Adaptation

Multimedia Services (Dtp, Voiceover, Subtitles)

In-Context Review


What can we do for you?

Let us propel your business forward


Email Optimisation

Make every message count

Whether you’re wowing a global buyer, or wooing an ongoing prospect, effective communication is key. We can simplify the translation process and ensure every email has a dynamic edge.


Multilingual Content

Localised content that pays its way

Targeted, clear and expertly crafted messages will work hard for your business. Let us streamline your international content to mirror local cultures and engage key audiences. Improved business performance
comes from:

  1. Identifying poorly-performing content
  2. Localising content for SEO
  3. Ensuring the cost-effectiveness of content strategies
  4. Enriching the online user experience in target markets
  5. Effective performance measurement in key markets


Transcreation is an approach designed to customise a message for different cultures and languages

Transcreation is something delicate…so much more than a word-for-word translation. It’s about breaching the boundaries of culture and language without losing your original message in the process. We take on board what you want to say (and how you want to say it) and help you evoke the right emotions in your target audience(s) worldwide. Our expertise and experience will safely navigate your business around all-important regional customs and language variations.

Multilingual SEO

Maximise your performance across market-leading search engines


Even search engine robots have their limits

Your web content may be sparkling, but it’s worthless without SEO optimisation to direct the traffic. Leading search engines are proven to boost business prominence and engender trust. Talk to us about:

  • Shop feed optimisation
  • Adwords and PPC
  • Paid social media

Feed Optimisation

Product feed optimization is key to any successful shopping campaign

Your product titles are crucial in persuading search engines of your relevance to to a user’s search query.


Adwords and PPC

We can help plan, create and manage paid campaigns for international markets

We specialise in maximising the effectiveness of market leading platforms, such as Google, VK, Naver and Baidu, and crafting campaigns that deliver. The first step is to assess your business needs. We can then review the landscape and deliver solutions encompassing the ideal mix of paid search, paid social and performance display. Our biggest differentiator is a network of in-country experts: more than 450 digital specialists, centrally managed but locally focused.


Paid Social

Social media—especially biddable or paid social—is a fundamental part of the global digital marketing landscape

With the continuing decline in organic reach across paid social media, our strategic expertise can help boost your online presence on localised platforms worldwide with:

  • International social media audits
  • Localised social media strategies
  • Identification of key networks for your business
  • Campaign set-up & optimisation for each social network
  • Post campaign reporting

Multimedia Services

Global consumers expect multimedia content — especially video — and there’s a direct correlation with sales

thebigword provides a full range of multimedia localisation services. Our end-to-end service portfolio includes: evaluation/estimation, translation, typesetting, subtitling, voiceover and dubbing, as well as rebuild and linguistic/functional QA.

All projects are professionally managed by our specialist multimedia team, working with assessed and approved technical experts worldwide.

Discover More

Contact us today

Why thebigword?

Transform your global communications with our world-class expertise, specialist project managers and advanced language technology.

  1. Interpretation, translation and localisation services to help you trade anytime, anywhere
  2. Agile technology at the touch of a button
  3. Timely solutions available 24/7/365
  4. Strong, long-term client partnerships
  5. Delivering the best services every time