Speaking the language of global business
A successful campaign in one market could spell failure in another. Words matter. Local customs matter. Straightforward text translation won’t cut it.
At thebigword, we understand specific markets and the subtleties of regional languages and conventions. It’s what we do best: helping clients trade and communicate with customers across the globe.
What we do
Localised marketing solutions for global brands
Over 40 years of service in language solutions has made us the perfect language partner for global brands.
Transcreation
Holistic marketing localisation by experts
Multimedia
Multilingual multimedia for marketing
Digital Marketing
Expert PPC and SEO services by native speakers
Website localisation
Instant update connector solutions and expert localisation
Global Marketing Services
PPC and AdWords
We specialise in maximising the effectiveness of a market leading platform such as Google, VK, Naver and Baidu, and crafting campaigns that deliver. The first step is to assess your business needs. We can then review the landscape and deliver solutions encompassing the ideal mix of paid search, paid social and performance display. Our biggest differentiator is a network of in-country exports: more than 450 digital specialists, centrally managed but locally focused.
- Google, VK, Naver and Baidu
- Deliver solutions with an ideal mix
- Over 450 digital specialists
Global Marketing Services
SEO
Your web content may be sparkling, but it is worthless without SEO optimisation to direct the traffic. Leading search engines are proven to boost business prominence and engender trust. Our comprehensive transcreation services cover all aspects of the marketing mix, ensuring your message is never lost in translation.
- Shop feed optimisation
- Adwords and PPC
- Paid social media
Global Marketing Services
Multimedia
Multimedia campaigns require careful planning no matter the target market, even more so in new and emerging markets. thebigword provides localisation services to ensure your multimedia messages are received loud and clear.
- Video Localisation
- Subtitling and Dubbing
- Animations
- Typesetting
Global Marketing Services
Copywriting and Proofreading
We work with experienced and qualified linguists who have the creative skills to write and translate content unique to your brand, establishing your global brand voice and ensuring your brand story is consistent across all continents.
- Experienced creative linguists
- Unique written content
- Consistent brand story across all continents
Global Marketing Services
Multilingual Communications
Targeted, clear and expertly crafted messages will work hard for your business. Let us streamline your international content to mirror local cultures and engage key audiences. Multilingual communications do not require the same level of specialisation as traditional document translation and can often be resolved with quick and simple solutions that achieve your company goals of presenting a global presence without sacrificing crucial budget lines.
- Targeted, clear and crafted messages
- Quicker than traditional document translation
- Simple solution to achieve company goals
Global Marketing Services
Email Optimisation
Whether you’re wowing a global buyer or wooing an ongoing prospect, effective communication is key. We can simplify the translation process and ensure every email has a dynamic edge. Whether it’s quickly translating internal communications to align to global offices or localising a key communication for a potential client, we have a solution available through WordSynk.
- Effective communication
- Simplified translation process
- Covering a wide range of email optimisation
Global Marketing Services
Paid Social Media
Social media – especially biddable or paid social – is a fundamental part of the global digital marketing landscape. With the continuing decline in organic reach across paid social media, our strategic expertise can help you boost your online presence on localised platforms worldwide.
- International social media audits
- Localised social media strategies
- Identification of key networks for your business
- Campaign set-up & optimisation for each social network
- Post campaign reporting
Aligning to your brand voice
Transcreation
Transcreation goes beyond adaptation and recreates your message with an authentic and culturally relevant brand voice. Bridging the communication gap, transcreation breaches the boundaries of culture and language without losing the original intended message.
Our expertise and experience will safely navigate your business around all-important regional customs and language variations.
Our technology
Immediate access to all services
WordSynk is thebigword Group’s unique platform for delivering all language services in one place.
Used by clients from the world’s largest companies and brands, including well-known Silicon Valley tech companies, to British and US Government Departments.
- Translation and interpreting available in one platform
- Secured by Microsoft Azure cloud security
- Accessible from anywhere with internet connection
- Mobile apps to coordinate interpreters and service users
- Detailed management reporting
- Built in automation and AI powered services
Our statistics
Over 40 years of service has made us the perfect language partner for global brands.
80/100
Supplier to 80 of the top
100 companies
100+
New market campaigns
1000+
Websites localised per annum
99%
On time delivery rate
Seamless connectivity
Ready for a fully integrated translation solution in your own CMS or PIM environment? Achieve unparalleled speed and reliability through integration and automation with a WordSynk connector.
Honeywell
thebigword has customer service representatives explain the entire process and help us through each and every step as if we were their only concern. Communication is excellent, problem-solving is timely and friendly, and projects are always completed to deadline.
Harley Davidson
thebigword has been a key partner for us, making the translation of our new website into seven different languages a slick and simple process.
HSBC
thebigword has played a vital role in speeding up our translation process without compromising security.
Unilever
Collaboration with thebigword has helped us to understand the ways in which we could reduce translation cost, without compromising on quality.
Payback is already showing itself in our Translation Memory savings and we are assured that thebigword technology solutions are evolving quickly in line with our business to continually build upon this success.