thebigword awarded translation contract with worldwide fashion retailer PrettyLittleThing

Global language technology company thebigword has been awarded a translation contract with worldwide fashion retailer PrettyLittleThing who are based in Manchester, United Kingdom.

PrettyLittleThing is a multi-million pound fashion retailer that trades online globally, mainly operating in the United Kingdom, Ireland, Australia, United States, France, the Middle East and North Africa.

thebigword will be translating the full PrettyLittleThing website into Arabic using the latest developments in their WordSynk technology. With new products and collections added weekly to the PrettyLittleThing website, thebigword can provide super-fast turnaround times for translated content.

thebigword beat the competition at all levels by providing PrettyLittleThing with outstanding quality, service, cost and the previously mentioned timeframe. This in combination with a bespoke development for PrettyLittleThing’s Akeneo platform helped to secure the translation contract.

Clare Riches, Chief Commercial Officer at thebigword said: “thebigword is the preferred language services provider for some of the best-known retailers in the world and we are so proud to be adding PrettyLittleThing to our portfolio.

Knowing that the developments in our WordSynk technology has ensured quick translation turnaround times for our clients is excellent.”

thebigword’s WordSynk technology utilise Artificial Intelligence and a machine learning algorithm, which provides clients with an automated analysis of the best workflow for a translation project.